Report: Pinterest Links to Branded Content Shared Get More Shares

Users share branded links to Pinterest content 1.5X more frequently than general branded content from around the web.

Pinterest has become a major hub for brands that want to connect with consumers who love to share content. Indeed, users engage and interact with branded content frequently on Pinterest. A report from Networked Insights examines how Pinterest users share and discuss branded content on the network.

Networked Insights analyzed approximately 10 million social shares across the web that linked to Pinterest, including 400,000 posts about accessories, 220,000 posts about about beverages, and 175,000 posts about consumer electronics.

Interestingly,

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