Report: Paid App Installs Boost Organic Installs By 1.5x

TUNE released a new report, which analyzed how paid app installs affect organic app installs.

Mobile marketing platform TUNE released a new report, which analyzed how paid application installs affect organic app installs. The report showed that paid app installs can boost organic app installs by 1.5 times across all app categories, and that depending on the specific app category, the boost can be as high as 16.6 times.

In the context of this report, TUNE defined an organic install as one that is “not primarily motivated and facilitated by a paid ad.” These organic installs can come from direct searches on app stores, unpaid links on social media and other channels.

Tune Paid Organic Installs

Based on its data, TUNE determined the percentage of app installs that result from paid app install campaigns to be “about 10 percent.”

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