Report: Social Share Buttons Are Useless and Unused
Share buttons were implemented to give readers an easy way to share content, but 99.8 percent of them are unused on desktop and on mobile.
When Web use was dominated by desktop and laptop browsers, social share buttons were an important part of social media campaigns. Now users are spending more time on mobile devices and more time in applications. Data from Moovweb, a mobile experience optimization firm, shows that social share buttons are practically useless on mobile.
Moovweb studied 61 million mobile sessions and discovered that 99.8 percent of mobile users never engage with social share buttons. In fact, mobile users are 11.5
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