Report: iPad Contributes 89 Percent Of Tablet Traffic

By Azam Khan Comment

The iPad is currently dominating the tablet game, contributing more than 89 percent of tablet traffic in 13 countries comScore evaluated in their latest report that compares online traffic trends for the month of May. More after the jump.

The iPad’s contribution to total non-computer device traffic is highest in Canada (33.5 percent) compared to Brazil which has the second highest non-computer device share of traffic coming from the iPad at 31.8 percent. Non-computer devices account for less than 1 percent of total traffic in the country. In Singapore, where non-computer devices comprise nearly 6 percent of total traffic, the iPad accounts for 26.2 percent of this traffic.

Another important dynamic of device traffic is the division between access over mobile networks and access via WiFi/LAN networks. comScore analyzed the differences in traffic patterns between iOS and Android devices to understand these splits by network access, with the results showing that iOS phones and tablets source a significantly higher share of device traffic from WiFi networks than Android devices.  78.3% of traffic is generated from mobile network access on the Android platform to just 21.7% on WiFi.  Where Apple’s iPhone is 52.5% to 47.5% network to WiFi.  More and more people are using their mobile device to access general applications such as e-mail.

What’s the significance of this?  Consumers can expect simplified access to shopping, paying bills and even playing games with friends and makes everything readily accessible. As tablet penetration increases, brands will have many tactics at their disposal for connecting with consumers and encouraging them to engage in commerce. How long will iPad dominate for?