REPORT: Facebook Ranks Sixth For Online Video
Facebook ranks sixth for online video watching but has yet to monetize that audience.
Look out, YouTube: Facebook ranks sixth for online video watching during the month of January, according to comScore measurements.
The consultancy tallied an audience of 42,058 individuals on Facebook who together put in 122,623 viewing sessions during January, with the average viewer watching 15.4 minutes. But the social network has yet to monetize this this viewership, since the site didn’t make comScore’s ranking of ad footage watched online.
Now Facebook executives have publicly said that the company wants to monetize other content besides games, so videos might be on the to-do list for advertising sales on the site.
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