The average like on a Facebook event posting drives $1.34 in ticket sales, compared to 80 cents per Tweet.
This data comes from Eventbrite’s analysis of 11 million tickets that the company sold in 2010.
The company found nearly four times as much sharing of event information on Facebook than Twitter, and attributes that difference to the former having a larger membership than the latter.
According to the Eventbrite report:
Over the last six months, 40 percent of sharing through Facebook occurred on the event page (pre-purchase) , versus 60 percent of sharing which occurred on the order confirmation page (post-purchase). This tells us that the motivation to share is higher once the purchase is made and the attendee is committed…