REPORT: Facebook Ads, Boosted Posts Narrowing Gap on Organic Posts
Marketers on Facebook were already starting to ramp up their paid ads and boosted posts even before the social network announced last Friday that users will see fewer promotional posts from pages in their News Feeds, according to a recent study by Experian Marketing Services.
Marketers on Facebook were already starting to ramp up their paid ads and boosted posts even before the social network announced last Friday that users will see fewer promotional posts from pages in their News Feeds, according to a recent study by Experian Marketing Services.
The company found that marketers plan to run more campaigns on Facebook during the holiday shopping season than on any other social network.
Experian added that 49 percent of marketers who plan to run social media campaigns will do so via organic posts on Facebook, while 34 percent plan to advertise or boost posts.
North America was the most popular region in the world for Facebook advertising, with 46 percent of marketers planning to invest in campaigns on the social network, versus 34 percent globally.
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