Report: Effective In-App Messages Result in Higher Retention

New research from Localytics breaks down the impact in-app messages have on user retention and engagement.

Localytics, an analytics and marketing platform for mobile and Web apps, has released its latest research, measuring the impact of in-app messages on user retention and engagement.

While Localytics says only one-third of app marketers are using in-app messaging as part of their mobile engagement strategy, when this kind of communication is used effectively, the results are great. Specifically, apps that send in-app messages were shown to have 2 to 3.5x higher user retention and 27 percent more app launches than those apps that do not.

While

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