REPORT: Not Surprisingly, Brands’ Organic Reach Down, Paid Reach Up on Facebook

This is probably not going to come as a shock to brands on Facebook, but if you want to play, you pretty much have to pay, as a new report from Adobe found that impressions for organic posts on the social network by brands are down 50 percent in 2014 compared with 2013, while paid impressions are up 5 percent during the same time period.

Adobe3QFacebookPostImpressionsChart650This is probably not going to come as a shock to brands on Facebook, but if you want to play, you pretty much have to pay, as a new report from Adobe found that impressions for organic posts on the social network by brands are down 50 percent in 2014 compared with 2013, while paid impressions are up 5 percent during the same time period.

Adobe also projected that paid impressions on Facebook will grow by 10 percent to 20 percent during the upcoming holiday shopping season.

According

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