REPORT: Not Surprisingly, Brands’ Organic Reach Down, Paid Reach Up on Facebook
This is probably not going to come as a shock to brands on Facebook, but if you want to play, you pretty much have to pay, as a new report from Adobe found that impressions for organic posts on the social network by brands are down 50 percent in 2014 compared with 2013, while paid impressions are up 5 percent during the same time period.
This is probably not going to come as a shock to brands on Facebook, but if you want to play, you pretty much have to pay, as a new report from Adobe found that impressions for organic posts on the social network by brands are down 50 percent in 2014 compared with 2013, while paid impressions are up 5 percent during the same time period.
Adobe also projected that paid impressions on Facebook will grow by 10 percent to 20 percent during the upcoming holiday shopping season.
According
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in