REPORT: 81% Of Social Advertisers Tapped Facebook
Advertising on Facebook continues to beat back challenges from other social networking sites.
Advertising on Facebook continues to beat back challenges from other social networking sites.
According to a new survey of major ad agencies by software provider Strata, 81 percent of respondents who incorporated social media into their campaigns during the second quarter of 2011 also incorporated Facebook, while 39 percent made Twitter part of their arsenal, and 36 percent did so with YouTube. The new kid on the block was not left out, either, as 27 percent said they planned to add Google Plus to their client campaigns.
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