Facebook Adds Relevance Score, Positive and Negative Feedback to Ad Insights

By David Cohen 

RatingReport650Facebook’s ad insights now have an additional feature: delivery and spend ratings that offer marketers a more detailed look at how their ads are performing.

Reader Yan Yanko Kotliarsky shared the screenshot above, describing the available information as follows:

  • Relevance Score: A rating on a scale of one to 10, based on how well the audience is responding to the ad. This is calculated after ads receive 500 impressions.
  • Positive Feedback: Ratings of low, medium or high based on the number of times Facebook users performed the desired actions (likes, shares, website visits).
  • Negative Feedback: Ratings of low, medium or high based on the number of times Facebook users hide ads or choose not to see ads from brands.

Marketers: Do you have access to these statistics?

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