Twitter introduced a redesigned Twitter.com at its San Francisco headquarters Tuesday, adding a details pane that allows users to mine more information out of individual Tweets, including mini-profiles of users, as well as offering easier access to embedded photos and videos thanks to a host of partnerships.
The screenshot after the jump is from TechCrunch, which offers several more here.
Co-founder Evan Williams wrote in the Twitter Blog:
On the site, you’ll see the familiar timeline, yet underneath each Tweet is a handful of information, deeper context, and even embedded media. Simply click on an individual Tweet and a details pane slides out on the right and reveals this content.
You can find out more about the enhancements on this information page. Here are some highlights:
New design: The site has a cleaner timeline and a rich details pane that instantly adds more impact to individual Tweets, while still maintaining the simplicity of the timeline. And, experience infinite scroll — you no longer have to click “more” to view additional Tweets.
Media: Now, it’s easy to see embedded photos and videos directly on Twitter, thanks to partnerships with DailyBooth, DeviantART, Etsy, Flickr, Justin.TV, Kickstarter, Kiva, Photozou, Plixi, Twitgoo, TwitPic, TwitVid, USTREAM, Vimeo, yfrog, and YouTube.
Related content: When you click a Tweet, the details pane shows additional information related to the author or subject. Depending on the Tweet’s content, you may see: @replies, other Tweets by that user, a map of where a geotagged Tweet was sent from, and more.
Mini profiles: Click a @username to see a mini profile without navigating from the page, which provides quick access to account information, including bio and recent Tweets.
These changes will roll out as a preview over the next several weeks, starting with a very small percentage of registered accounts tonight. During the preview, you’ll be able to switch back and forth so you have time to grow accustomed to the way things work. Eventually, everyone will have the updated version of Twitter.com. We are incredibly proud of the work the Twitter Web team has accomplished. We hope you are too!
Highlights from TechCrunch’s coverage of the press event:
Twitter is getting better — and bigger. It was exactly five months ago that we had Chirp. I said there that Twitter is too hard. It needs to be faster and easier. One area is mobile. Twitter started on mobile. 140 characters is for SMS.
More people log on to Twitter.com on a monthly basis than almost all the other Twitter clients combined.
This reveals more information that’s under the iceberg of Twitter, if you will. More is revealed to you.
Kevin Cheng, from Twitter’s product team:
For 160 million users, even for small features, we take it carefully. Over the course of a few weeks, but we’re not on a firm time frame.
The list experience is a lot easier to navigate, along with retweets and mentions, but fundamentally not changed.
Williams told The New York Times in an interview:
It’s going to increase the value that people are getting out of Twitter, so in less time you can get more information and value.
(Ads will be improved) because there’s going to be more real estate and more engagement.
We’ve made it pretty clear that we are going to create the best experiences we can with all our clients. We made it clear to developers that it’s great for everyone if we make it as good as possible, because that will create more successful Twitter users.