reddit and Sequentia Environics Partner Up To Build Online Communities

By Kenna McHugh Comment

reddit and Sequentia Environics announced a new partnership to develop branded communities for companies wanting to interact with reddit members for product feedback, market research and innovation.

With more than 1.2 billion page views and 18 million unique visitors each month, reddit is very much a part of the social media network. Users find, share, rate, and discuss content and opinion in real time from all over of the web. reddit is part of Condé Nast.

“We chose to partner with Sequentia Environics for their expertise in building and optimizing online communities, which companies can use to drive product innovation and market strategy through interactions with the reddit community,” said Erik Martin, General Manager of reddit adding the importance of strategic planning for the future communities.

reddit’s partnership with Sequentia Environics delivers a turnkey community solution that brings together people who are highly influential and engaged online with companies and brands that are looking to innovate and deepen connections to their online audience.

Using a combination of research, content, community and analytics, Sequentia helps its clients build sustained relationships that generate value for the company and its customers.

“After building over 100 communities for companies across the globe, we’ve distilled the right strategy and support elements for successful community engagement,” explained Jen Evans, Founder and Chief Strategist of Sequentia Environics. “We are excited to partner with reddit to give their members opportunities to influence the leading companies in every industry, and give these companies a direct dialogue with the reddit community.”

Sequentia recently conducted a digital ethnographic analysis of the cultural differences between reddit and Digg, discovering key elements central to a vibrant online community. If you have the time, it is worth reading.