Red Sox Win World Series and Dominate Social Media
The Boston Red Sox had a winning strategy for social media engagement and, in the end, the team's savvy played a key role in engaging the fans in the social media coversation.
Just before the World Series got underway, we shared an infographic about how to connect with the teams. It was clear from the beginning that the Red Sox had a winning strategy for social media engagement and, in the end, they took the 2013 World Series Championship title as well.
The Dachis Group, a provider of real-time social engagement analytics solutions, tracked four official team accounts to analyze social media engagement during the series. According to the data, the World Series generated nearly 900 million social media impressions, with Twitter as the main hub of conversation.
Brian Kotlyar, Dachis VP of Marketing says Twitter is just a more natural way for viewers to engage in “second screen viewing” and browse social media while watching the game.
“The
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