Red Cross Makes Twitter Faux Pas, Recovers Gracefully

The American Red Cross unwittingly provided a fantastic lesson in social media yesterday: watch what you tweet. Of course, this is common knowledge, but just knowing something doesn’t mean you always put it into practice. And while the organization suffered from a little embarrassment, the ultimate lesson this case study teaches is how to recover gracefully.


The Red Cross Blog posted a story about a mis-tweeted tweet, an honest response, and a forgiving community this week, which should inspire anyone who has every pressed “Tweet” and immediately cringed with regret.

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