The Red Bull Stratos Project: How A Jump From The Stratosphere Affected Facebook Pages’ Likes

By David Cohen 

Energy drink Red Bull did not see a direct sugar rush in terms of likes for its Facebook page as a result of its Red Bull Stratos project, which featured daredevil Felix Baumgartner successfully jumping to Earth from the stratosphere, but the like total for Baumgartner’s Facebook page shot into the stratosphere, and the Red Bull Stratos Facebook page saw robust growth, as well, according to sister site AllFacebook Stats.

According to AllFacebook Stats, Baumgartner’s page collected more than 570,000 likes on Oct. 13 and 14 (the jump took place Oct. 14), and the daredevil’s page saw its like total skyrocket 515 percent in seven days.

Meanwhile, the Red Bull Stratos page saw its likes grow 124 percent during the same seven-day period, and the page picked up some 270,000 likes on the day of the jump.

The main Red Bull page, which has more than 32.5 million likes, only added 80,000 Oct. 14.

The people talking about this rate — which AllFacebook Stats defined as people talking about this divided by likes — soared to 104 percent for Baumgartner and 75 percent for Red Bull Stratos Oct. 13, while the main Red Bull page was at its normal rate of around 1.5 percent.

Finally, according to AllFacebook Stats, Baumgartner’s Facebook page took in 44,227 user posts and 388,399 comments over a six-day period leading up to the jump.

Readers: Are you surprised that Red Bull’s main page didn’t benefit as much from all of the hype over Baumgartner’s jump from the stratosphere?