3-Step Guide To Recruiting Social Influencers [Infographic]
Social endorsements from influencers can be a great way to spread the word about your brand, but finding the right influencers and reaching out to them in the right way is a skill that requires tact and finesse. A new infographic from MSLGROUP and SocialChorus, ‘The Value of the Power Middle in Driving Social Influence: A Three-step Guide to Activating Untapped Social Influencers,’ takes a look at the world of social endorsements and how brands can target and identify untapped advocates and influencers.
Social endorsements from influencers can be a great way to spread the word about your brand, but finding the right influencers and reaching out to them in the right way is a skill that requires tact and finesse. A new infographic from MSLGROUP and SocialChorus, ‘The Value of the Power Middle in Driving Social Influence: A Three-step Guide to Activating Untapped Social Influencers,’ takes a look at the world of social endorsements and how brands can target and identify untapped advocates and influencers.
The infographic suggests that, rather than reaching out to the real big fish with hundreds of thousands or millions of followers and subscribers, brands should focus on “The Power Middle”—the influencers with 2.5k
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in