Recent Study Shows Virtual Gifting Behavior in Facebook Apps
BLiNQ Media released a white paper recently that takes a look at Facebook application behavior and profile data using records from an undisclosed “top gifting application on Facebook” with over 9 million users. Here’s a quick look at a few highlights:
- 70% of users took over 30 days to respond to a gifting request. Acceptance activity picked up after 30 days and continued until 132 days later.
- 73% of the application’s users were females, while 54% of the heavy users were men.
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