Rebecca Van Dyck, Scott Trattner Explain Facebook’s ‘Where Will Your Friends Take You?’ Campaign
Facebook users: Have you noticed ads on Facebook promoting Facebook itself? Facebook Head of Brand Marketing Rebecca Van Dyck and Executive Creative Director Scott Trattner spoke with Cotton Delo of Ad Age about the campaign.
Facebook users: Have you noticed ads on Facebook promoting Facebook itself? Facebook Head of Brand Marketing Rebecca Van Dyck and Executive Creative Director Scott Trattner spoke with Cotton Delo of Ad Age about the campaign.
The two executives of the social network told Delo the “Where Will Your Friends Take You?” campaign, which launched in the U.S. in January, is exclusively made up of Facebook ads, save for one television spot on Mother’s Day, and it consists of photos and videos that appear in users’ News Feeds, labeled as sponsored.
Trattner
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