Who's Using the Top 5 Social Networks?

While Facebook is used by the most people across demographics, other networks attract more specific audiences.

Not all social media networks or applications are created equal. While some networks attract a broad audience, others attract a more specific group of users. RealityMine, which tracks mobile and behavioral analytics, conducted a study of 2,121 adult app users in the U.S. to find identify who the users are on Twitter, Facebook, Google+, Instagram and Pinterest.

Facebook, the No. 1 social network, is used by 70 percent to 80 percent of people in every age group, with millennial and baby boomer women more active on the network than others.

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