When Reading Rainbow was cancelled back in 2009, the show’s host LeVar Burton didn’t want to see it go. So he teamed up with business partner Mark Wolfe, obtained the rights to the brand and launched the Reading Rainbow app.
The free app, published by RRKidz, features more than 300 books, and 50 video field trips as well as classic clips from the TV show aimed at kids aged 3-9. According to iTunes, users have accessed more than 3 million books and video field trips in less than a year since launch.
“The opportunity was really too good to pass up in terms of translating the television show into a mobile app experience for kids,” said Burton in a video interview with The Washington Post. “Reading Rainbow, the television show, was really about using the prevailing technology of the day to reach kids and turn them on to books and literature and the adventures of reading and if you want to reach kids today, you need to be on a mobile device.”
All users can access five books for free to try it out. Beyond that, the app works as a subscription model. Users can pay $9.99 a month for unlimited access or $29.99 for six months. (Via Bookish).