Reading Rainbow App Surpasses 3 Million Books Read in Less Than a Year
When Reading Rainbow was cancelled back in 2009, the show’s host LeVar Burton didn’t want to see it go. So he teamed up with business partner Mark Wolfe, obtained the rights to the brand and launched the Reading Rainbow app.
The free app, published by RRKidz, features more than 300 books, and 50 video field trips as well as classic clips from the TV show aimed at kids aged 3-9. According to iTunes, users have accessed more than 3 million books and video field trips in less than a year since launch.
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