Readers Respond To Google Indie Price Variability

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By Dianna Dilworth Comment

Yesterday, we reported on the range of pricing from indie bookstores selling Google eBooks versus the price offered from the Google eBookstore and readers had a lot to say.

We found that for the popular title The Immortal Life of Henrietta Lacks by Rebecca Skloot, prices ranged from $9.99 to $18.20, among different Google eBook vendors.

Ewgous commented: “Google acts as digital wholesaler and also as a (discount) retailer. On non-agency titles Indies will suffer but let’s face it – if price is your main criterion then you are lost to the indie bookstores anyway. They will have to be creative on those, at least on bestsellers (gifts, e&pbook bundles, used pbooks linked to ebooks). At least they still have a lot of agency titles to compete on other than price.”

Robynsc wasn’t so optimistic: “Now, I suppose if I am REALLY trying to support an indie bookstore, I COULD purchase online at their price, and it makes it easier to do that. But I think it asks a lot of the book buying public when I see a 40-50% or more discount price on one book.”

Jeff Rutherford pointed out: “…one could argue that indies should be extremely aggressive on pricing for Google eBooks, because in most cases that is income they’re not receiving at all today – some one is buying the book from Apple’s iBookstore, Kindle, Nook, and bypassing the indie all together.”

m_dow  wrote: “I don’t understand the concept of independent bookstores selling ebooks anyway… especially if they’re selling them for more than Amazon.”

The Great Pyjama quipped: “They give us enough rope to hang ourselves.”

What do you think?