Razorfish Offers New Score for Measuring Social Marketing Influence
Leading global agency Razorfish is offering marketers a new score for evaluating social marketing influence. In the recently released report, Fluent: The Razorfish Social Influence Marketing Report, Razorfish’s Shiv Singh says that because consumers are now connected on the Web in unprecedented ways, each person’s influencers – be it their close friends and family, Facebook friends, or bloggers – play a significant role in the purchasing process. In other words, if you want to convince someone to buy into your product or service, you must also convince their network of influencers.
To quantify this, Razorfish introduces the SIM Score (“Social Influence Marketing”), a number that combines a brand’s share of consumer conversations online and how much consumers display their affinity toward a brand in these conversations.
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