Random House Releases ‘Pat the Bunny’ App
Random House Children’s Books has a new interactive iPad app called the pat the bunny. Digital media agency Smashing Ideas worked with the publisher on the app to adapt Dorothy Kunhardt’s touch-and-feel children’s book classic in a digital form.
The app lets users pop bubbles, catch butterflies, tuck the bunny into bed, among other things. The app even lets iPad2 users “look in the mirror” by accessing the tablet’s dual cameras.
Like other kids book apps, pat the bunny includes animations and read aloud functionality.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in