Random House Launches BookScout Facebook App

Publisher Random House created a Facebook application to aid users in sharing and discovering their favorite books and authors via the social network.

BookScout, developed by the Digital Marketplace Development Group at Random House, enables its users to:

Receive personalized book recommendations via interests shared on their timelines, both Random House and non-Random House, including links to retailers so that users can purchase titles they are interested in.
The ability to create their own digital bookshelves within the app, where they can share books they are currently reading, track books they want to read, and list titles they have already read.