Randall Rothenberg Returns to IAB
Randall Rothenberg will return to the posts of president and CEO of the Interactive Advertising Bureau, which he held since 2007 until leaving for about two months to become executive vice president and chief digital officer at Time Inc.
During his tenure at IAB, the digital trade group has seen membership rise more than 50 percent and revenues more than double. IAB also opened a public-policy office, launched a campaign to promote creative excellence in interactive brand advertising, released relevant industry research, launched an effort to standardize online measurement, and saw its events become the industry’s central gathering points.
IAB chairman and IDG Communications CEO Bob Carrigan said:
We’re excited that Randall is taking the helm again at IAB.
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