It’s always a recommended practice for a company to diversity its operations, but Twitter and wine-making? Yes, and it benefits a good cause, co-founder Biz Stone explained in a post on the Twitter Blog:
The Fledgling Initiative was hatched to craft awesome wine for the benefit of Room to Read, a nonprofit organization extending literacy and educational opportunities to children worldwide. Every bottle and every case of Fledgling wine sold will help promote literacy in Uttarakhand, India. These wines are being made using some of the best vineyards in California by the acclaimed winemaking team at Crushpad. Incidentally, 2009 appears to be an excellent vintage in California, potentially one of the best of the decade.
Twitter employees have been involved in every aspect of the wine-making process, from harvesting to crushing to bottling. We put effort into this because we believe in the cause and because it has been a fun and rewarding experience. We hope you will order and enjoy some our Fledgling wine. Twitter and Room to Read believe that all children, regardless of gender or background, have a right to education. By empowering children through this lifelong gift, we envision a world in which people are able to realize their full potential.