Radius-Based Ads from Facebook?

By David Cohen 

RadiusAd650Facebook appears to have quietly launched radius-based advertising, which allows local businesses to determine a radius surrounding their locations, after which the social network provides them with a figure of how many users they can reach.

Readers Or Fialkov of Fialkov Digital and Itay Shechter of SpreadIt shared the screenshots above and below, including the screenshot at the bottom of a similar ad offering from satellite navigation application Waze, which Facebook attempted to acquire last year.

Readers: What are your thoughts on radius-based ads?