RadiumOne Completes Integration With Facebook Exchange
Social advertising company RadiumOne announced Thursday that it completed integration with real-time ad-bidding platform Facebook Exchange.
Social advertising company RadiumOne announced Thursday that it completed integration with real-time ad-bidding platform Facebook Exchange.
RadiumOne said its platform taps real-time data to identify intent, increase audience scale, and deliver targeted display, mobile, and video ads across the Web, adding that as a result of the integration, its ShareGraph audience-amplification tool is now connected with real-time ad inventory on the social network.
RadiumOne also offers advertisers social-sharing and content-creation tools, combining its three-pronged approach into a single platform.
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