Qwiqq, Buying Groups Enable Independent Retailers To Offer Flash Sales Via Facebook
Independent retailers often turn to buying groups in order to obtain merchandise at lower prices, as manufacturers receiving larger orders usually offer discounts, but the purchasing power of buying groups hadn’t made its way to Facebook and other social networks, until now. Enter mobile social commerce platform Qwiqq, which helps smaller retailers mimic the social marketing efforts of their larger counterparts.
Independent retailers often turn to buying groups in order to obtain merchandise at lower prices, as manufacturers receiving larger orders usually offer discounts, but the purchasing power of buying groups hadn’t made its way to Facebook and other social networks, until now. Enter mobile social commerce platform Qwiqq, which helps smaller retailers mimic the social marketing efforts of their larger counterparts.
Qwiqq and Gourmet Catalog & Buying Group are teaming up on an initiative, scheduled to launch next month, which will enable independent gourmet retailers that are part of the buying group to create engaging content on Facebook, Twitter, Foursquare, and email marketing provider Constant Contact and offer their customers access to weekly flash sales.
“Small
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