Quixey's Keyword-Based Facebook App Search Engine Could Become a Powerful Discovery Tool

Keyword-based app search engine startup Quixey added the ability to find Facebook apps this week. Users can now type in what they’re trying to do, such as “promote my band” and receive recommendations of apps across mobile operating systems, browsers, social networks, and the web. Quixey does a satisfactory job, returning generally relevant results, but missing some of the most popular Facebook apps when users search for their function.

Although Facebook has social connections driving app discovery, competition is fierce and communication channels aren’t as strong as they used to be.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in