Brands on Instagram Grew Followers, Posted More in Q2
Brands on Instagram are posting more and seeing more growth in followers compared with Facebook, and while photos still dominate, they are posting more videos, as well.
Brands on Instagram are posting more and seeing more growth in followers compared with Facebook, and while photos still dominate, they are posting more videos, as well.
Social analytics provider Quintly released its second-quarter-2015 Instagram study, in which it analyzed 6,000 Instagram profiles and 120,000 comparable Facebook pages. Its findings included:
- The average Instagram account posted 1.11 times daily, compared with 0.89 in the first quarter of 2015. In comparison, average daily Facebook page posts remained consistent at 1.48.
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