Facebook Pages Posting More Links Than Photos — But Few Posting Video (Report)
Forget the old conventional wisdom that most page posts on Facebook contain images and think links, at least in terms of volume.
Forget the old conventional wisdom that most page posts on Facebook contain images and think links, at least in terms of volume.
Social media analytics provider Quintly studied some 100,000 pages and more than 8 million posts between June 2014 and June 2015, finding that posts containing links accounted for 45.23 percent of total volume, edging photo posts, at 43.64 percent.
Posts containing videos and text-only status updates were barely factors, according to the Quintly study.
However, in terms of interactions, video posts performed the strongest, followed by photos.
Quintly said in its study:
Interestingly, videos were posted rarely, but going one step deeper into the analysis, we found out that “moving pictures” are driving the highest interaction on Facebook.
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