Strange Things Are Afoot With Facebook Country Data
Facebook appears to have tweaked its process for reporting its user totals by country in its advertising data, according to social analytics firm Quintly.
Facebook appears to have tweaked its process for reporting its user totals by country in its advertising data, according to social analytics firm Quintly.
Quintly reported in May that most reports about the social network’s users by country are based on Facebook’s advertising data, which are different from its official statistics, such as those reported prior to earnings calls. To illustrate this, Quintly said at the time that Facebook had reported 1.11 billion monthly active users at the end of the first quarter of this year, while the social network’s advertising data pegged that figure at 965 billion at the time.
However,
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