Quintly Looks Back At 2013 Facebook Predictions; Offers Six For 2014

Social analytics firm Quintly looked back at its Facebook and social media predictions for 2013 and shared its 2014 list in a post on its blog.

20132014Sand650Social analytics firm Quintly looked back at its Facebook and social media predictions for 2013 and shared its 2014 list in a post on its blog.

Quintly analyzed its 2013 predictions as follows:

  • Facebook metrics will shift to interaction-driven key performance indicators: This is still in the process, but companies around the world made a big step in 2013.
  • Showdown with Google — Facebook ads everywhere as ads expand to the whole Internet, the mobile Web, and mobile apps: Facebook made a huge step forward with mobile ads and could prove that mobile works well, if not better, than desktop when it comes to ads performance.
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