Social Pro Daily

REPORT: Facebook Accounts For 24% Of Mobile Referrals To News, Entertainment Sites

Still not convinced that Facebook is a mobile company? According to a new study by digital advertising company Quantcast, the social network accounts for 24 percent of mobile referrals to news and entertainment sites, and Facebook is now the largest third-party browser on iOS, responsible for 12 percent of browsing on the mobile operating system.

DavidCohen
By David Cohen

QuantcastMobileReferralsChart650Still not convinced that Facebook is a mobile company? According to a new study by digital advertising company Quantcast, the social network accounts for 24 percent of mobile referrals to news and entertainment sites, and Facebook is now the largest third-party browser on iOS, responsible for 12 percent of browsing on the mobile operating system.

Quantcast said in a blog post announcing the results:

Facebook is showing us where to find content on mobile, and it’s also providing the platform to consume that content; Facebook’s in-app browser is now the leading third-party browser on iOS.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

DavidCohen

David Cohen

David Cohen is editor of Adweek's Social Pro Daily.

Recommended articles