As the social gaming industry matured, survey questions and market research became a popular alternative revenue source to ads for developers through companies like Trialpay and Peanut Labs.
Now we’re starting to see the same thing happen on mobile.
Qriously, a U.K.-based company backed by Accel Partners, lets developers earn revenue from standard, mobile banner-sized ads that ask users a single question. Christopher Kahler, the company’s founder, says it offers developers eCPMS in the range of $1.50 to $4. They’ll be working with mobile ad mediation companies in the near future, so developers will be able to bundle Qriously in with whatever other ad networks they’re using. The product’s currently in beta and reaches more than 10 million unique users, the company says.
Unlike social gaming-oriented solutions like Peanut Labs, Qriously’s questions are not incentivized. They are basic single questions that sit at the bottom of an app. There’s a slider users can drag to show which side they agree more with (see above). People tend to answer the questions because they’re curious about what other people think. Because of this simple curiosity, Kahler says the engagement rate on his company’s questions are at least ten times higher than what’s seen with basic display ads.