Q&A with Inside Social Marketing speaker David Serfaty of Matomy

As director of social advertising at Matomy Media Group, a global performance marketing company, David Serfaty oversees the company’s agency-based social media marketing practice. He advises clients on best practices and strategies for ensuring performance across all of their social advertising campaigns and works with the company’s social media strategists and technology teams to deliver performance-based solutions to the company’s clients.

Serfaty will speak Dec. 4 at the Inside Social Marketing conference in New York, leading the session, “Don’t get left behind.