Q&A with fbFund Winner Wildfire: New Brand Marketing Strategies on Facebook

In a continuing Q&A series with the winners of fbFund’s $250k second round of funding, Inside Facebook recently talked with Victoria Ransom, creator of the WildFire application.

Victoria shed light on WildFire’s strategies for success and highlighted the rise of advertising on Facebook. See our recent coverage for more background on changes in brand marketing inside social applications on Facebook.

Below, Victoria discusses how WildFire grew its business and handled marketing campaigns for giants like Pepsi, Amazon, and RedBull.

Q:  What problem does Wildfire Promotion Builder solve and what inspired you to start this business?

A:  Wildfire Promotion Builder provides a turnkey solution for companies (both big and small) to easily create and distribute their own branded interactive promotions (e.g.

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