Q&A: How Financial Times Reached 1 Million Followers on Google+
Google+'s audience might not be as big as Facebook's, but at least one publisher has found success there among readers. This week, Financial Times announced that its brand page has amassed 1 million followers. An FT spokesperson was kind enough to tell us how they did it.
Google+’s audience might not be as big as Facebook’s, but at least one publisher has found success there among readers. The Financial Times has been quietly building a following on the social network since November 2011, when the social media team started posting content from the website.
The London-based publication reports that social media is the fastest-growing source of traffic to its homepage, and is also the highest driver of new registered users. The journalists have also used social media to reach out to people, as well as to develop sources, track news, and analyze sentiment.
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