Q4 social login report: Facebook losing ground to Google

While Facebook may be gaining ground on Google in video publishing, the social network is seeing its market share of social logins cut into by the search giant.

Janrain’s Q4 2014 social login report shows that while Facebook is still the dominant way people log in to websites, Google is closing in. Facebook lost 3 percent of its social login market share, while Google gained 6 percent. Google is gaining on Facebook among music and consumer brand sites.

Janrain’s Alexandra Larralde explained what’s going on with Facebook and Google in the social login ecosystem:

What’s driving the closing gap between Facebook and Google? Across all industry verticals, Facebook’s 43% market share leads Google’s by just 3%.