According to a new report published Monday by the IAB, internet advertising revenues in the U.S. hit a record-breaking high of $10.69 billion for the third quarter of 2013, marking 15% year-over-year growth and representing a 4.2 percent rise from the $10.26 billion in revenues for the second quarter of 2013.
“These figures reflect marketers’ trust in interactive to deliver,” said Randall Rothenberg, President and CEO, IAB. “It is indicative of the digital age in which we live, and within which advertisers need to effectively reach targeted audiences wherever they are consuming information or entertainment — often on several screens at once.”
The following chart highlights quarterly ad revenue since 1999; dollar figures are rounded.
“Once again, interactive marketing is seeing remarkable gains,” said David Silverman, a partner at PwC US. “Digital’s momentum is undeniable, as interactive advertising has proved itself to be an incredibly powerful channel for reaching consumers that are spending more time on digital screens than ever before.”
The IAB sponsors the IAB Internet Advertising Revenue Report, which is conducted independently by the New Media Group of PwC. The results are considered the most accurate measurement of interactive advertising revenues because the data is compiled directly from information supplied by companies selling advertising on the internet.
The survey includes data concerning online advertising revenues from web sites, commercial online services, free e-mail providers, and all other companies selling online advertising.