Putting Into Practice: Facebook Open Graph

This is a guest post from Jon Eccles, product manager of social integration at Thismoment, an enterprise platform for digital experience marketing. The platform has tools for integrating Open Graph and deploying other campaigns on Facebook, Twitter, YouTube and more.

Facebook Open Graph is a framework that connects anything and everything in any way you want; but with this power, comes responsibility.

Marketers must remember that people go to Facebook to interact with their friends, not to be bombarded with marketing campaigns.

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