HOLIDAY SHOPPING: Facebook Is More Popular than Pinterest, But Olds Don't Care
With the holiday shopping season already upon us (notice how quickly Halloween decorations magically morph into Christmas décor these days?), we're all surfing online and/or standing in line. And social media remains a major consumer resource. The good news is that Facebook is more popular than YouTube or Pinterest when it comes to holiday shopping preferences. The bad news that if you're “old” (think baby boomer), you're probably not using either, anyway.
With the holiday shopping season already upon us (notice how quickly Halloween decorations magically morph into Christmas décor these days?), we’re all surfing online and/or standing in line. And social media remains a major consumer resource. The good news is that Facebook is more popular than YouTube or Pinterest when it comes to holiday shopping preferences. The bad news that if you’re “old” (think baby boomer), you’re probably not using either, anyway.
According to a recent report by PunchTab, social media remains a primary resource for most holiday shoppers — at least for the coveted generation X and millennial age groups.
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