How Publishers Are Benefiting From The Most Recent Tweak To Facebook’s News Feed Algorithm

Facebook constantly tweaks its News Feed algorithm, which determines the posts users see in the most-trafficked section of the social network, and Digiday reported that its latest tweak was a favorable one for publishers.

Facebook constantly tweaks its News Feed algorithm, which determines the posts users see in the most-trafficked section of the social network, and Digiday reported that its latest tweak was a favorable one for publishers.

Publishers including Business Insider, BuzzFeed, The Huffington Post, Time, Bleacher Report, and Complex Media all reported sizable increases in referral traffic from Facebook, and a spokesperson for the social network told Digiday:

We’ve made a few updates over the past few months to try and do a better job of showing people what they want to see in News Feed.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in