Facebook, Publicis Groupe Reach Multiyear Deal

Facebook clinched a huge advertising deal Monday, as Ad Age reported that the social network inked a long-term partnership with advertising holding company Publicis Groupe, which includes media networks Starcom MediaVest Group and ZenithOptimedia, as well as digital agencies Digitas, Razorfish, and Rosetta.

PublicisGroupeLogo650Facebook clinched a huge advertising deal Monday, as Ad Age reported that the social network inked a long-term partnership with advertising holding company Publicis Groupe, which includes media networks Starcom MediaVest Group and ZenithOptimedia, as well as digital agencies Digitas, Razorfish, and Rosetta.

Ad Age pegged the value of the deal at some $500 million, although neither company would specify terms. The two companies told Ad Age the partnership was “five to six months in the making,” adding that Publicis Groupe agencies would gain access to insight from Facebook, as well as engineers and other creative talent from the social network, aiding their efforts to create custom ad units or content.

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