With 90 percent of U.S. internet users having signed up for at least one social network, and one out of every eight people on the planet active on Facebook, social media has come a long, long way in a very brief period of time.
Indeed, one in every five minutes online is now spent using these social channels, a figure that has more than doubled since 2007. In each and every minute, we generate some 694,980 Facebook status updates and write 532,080 tweets. And 80 percent of those posts are about our favourite person – ourselves.
Yep, if there’s one thing social media has revealed very clearly it’s the level of narcissism and self-obsession that we almost all have. More than one third (35 percent) of users tag themselves in the 250 million photos that are uploaded daily to social platforms, and people with high levels of self-belief (or, conversely, very low self esteem) spend more than an hour every day on Facebook.
This infographic takes a closer look at the psychology of social networking.