Facebook Acquires Pryte To Boost Internet.org

By David Cohen 

PryteIsJoiningFacebook650Facebook’s latest acquisition is aimed at furthering the global-connectivity goal of its Internet.org initiative, as Finland-based Pryte — which is focused on allowing mobile users in less-developed parts of the world to use applications — announced that its team would be joining the social network.

Terms of the deal were not disclosed, and neither Facebook nor Pryte revealed how many members of the Pryte team would be making the move to Facebook.

Pryte said in its announcement:

Today, we are delighted to announce that our team will be joining Facebook. Since we launched Pryte, we have worked to reimagine the way mobile data works in an app-driven world, by enabling partnerships between app and content providers, and mobile operators.

Now, we’re joining Facebook, whose mission to connect the world by partnering with operators to bring people online in a profitable way aligns closely with our team’s goals. We are excited to get started, and make an even greater impact by advancing the work we are doing in collaboration with Facebook’s great team working to further Internet.org’s goal of making affordable Internet access available to everyone in the world.

Facebook Spokeswoman Vanessa Chan told Reuters the deal is expected to close later in June, adding that the social network was mainly interested in the Finnish company’s team, led by CEO Markku Makelainen.

Readers: What do you think of Facebook’s latest acquisition?